As business flyer printers, we know the value of keeping the message short and effective. When you only have a short space to work in, you don’t want to waste it on waffle and dreary content no one’s going to read. You need good images, a good offer, and best of all, a really catchy slogan. One that tells your customers what you’re all about in one snappy little phrase.
It can be quite difficult coming up with that perfect stap line, so there’s nothing like borrowing ideas from the best.
Here’s a great list I saw on the Tripwire Magazine website. When you see how sharp some of these are, you can’t help but be inspired. You can’t just copy them of course – these are the big boys who won’t think twice about sueing you in to bakruptcy for merely thinking about their slogan with any product but their own – but you can get a feel for how they use langauge so carefully and effectively and then go and create your own killer strap line.
1. LG
2. Lacoste
3. Apple
4. Budweiser
5. BDO
6. Metro Bank
7. Harley Davidson
8. Lego
9. Calvin Klein
10. Panasonic
11. Marks & Spencer
12. Reebok
13. Johnnie Walker
14. Walmart
15. Red Cross
16. Fortune Magazine
17. McDonalds
18. Hallmark
19. Levi’s
20. Nike
21. Nokia
22. Tag Heuer
23. Sony
24. Kentucky Fried Chicken
25. Electronic Arts
26. Olympus
27. Maxwell House
28. Clairol
29. Aston Martin
30. Burger King
31. Visa
32. Coca-Cola
33. M&M
34. AT&T
35. Jaguar
36. Diesel Jeans
37. Ebay
38. Energizer
39. Metropolitan Life
40. L’Oreal
41. Nikon
42. Google
43. 3M
44. Canon
45. Porsche
46. Volkswagen
47. Fedex
48. IBM
49. Disneyland
50. Adidas
Jim Cunliffe
Jim is a prolific networker, small business mentor and a supporter of anything 'community'. He is an ambassador for Young Enterprise on the South Coast and loves to spend his time encouraging entrepreneurial spirit in everyone he meets.